You will want to Invest in good quality marketing materials or start with Zazzle. Some people may think your materials look more appealing and professional if you have high color brochures versus black and white fliers printed on a regular brochure for example.
Advertise the upcoming open house on your social media pages and encourage friends to share it. Do not just post about your open house once. Start sharing the upcoming event and posting days leading up to the open house regular. A lot of people actually need to see something a few times before they pay attention when it comes to events and advertisements. I like reminding people who showed interest a day before.
Let neighbors know about the upcoming open house; it's all about networking in real estate. Invite them over to stop by and grab some refreshments; it may make them come on over when they would not have before. Once they see your open house; they may have referrals for you or do business with you one day.
Research the home for questions potential buyers may ask such as what school districts are nearby and when the home was built. Do this before the open house so you are prepared when prospective buyers attend your open house. This can help you with being more relaxed when someone is more curious about the home.
Place signs days before the open house in areas close to the home. Do not just place one sign; you want to attract as many people as you can.
Have some light refreshments available. At least have some water bottles if you are on a super tight budget. I like the idea of water bottles, mocktails and light finger foods such as cucumber sandwiches.
Post a virtual showing for guests unable to attend on your social media pages and website.
Have guests sign in upon entering the open house.
Start your tour at the front entrance. Have booties available for guests shoes.
Open the blinds and curtains so rooms does not look gloomy upon entering.
Before guests leave the open house; thank them for stopping by. Ask them what they liked and did not like about the property. See what brings them by and do not forget to leave them with your marketing materials.
Successful realtors know the key is in the follow-ups sometimes so be certain to follow-up with guests. They may become a buyer in the future or can refer someone to you if they do not end up doing business with you.
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